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| July 28, 2000 |
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| Re:Progress
Report on Pre-merger Activities |
The Sumitomo Marine & Fire Insurance Co., Ltd.
Mitsui Marine & Fire Insurance Co., Ltd. |
| Following their announcement to merge in October 2001, The Sumitomo
Marine & Fire Insurance Co., Ltd (President: Hiroyuki Uemura)
and Mitsui Marine & Fire Insurance Co., Ltd (President and CEO:
Takeo Inokuchi) have been actively engaged in integration arrangements
and in forming early phase business alliances as below, provided,
however, that any act and thing to implement any item listed below
shall be performed only to the extent that any activities in connection
with subsidiaries comply with any and all antitrust and other applicable
laws and regulations in Japan, the United States and other jurisdictions. |
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Joint
investment in a venture capital limited partnership |
On June 9, 2000, The Sumitomo M&F Insurance and Mitsui M&F
Insurance established a venture capital limited partnership, Mitsui
Marine & Fire C6, with Mitsui Marine & Fire Capital Co. (President:
Yoshiyuki Mabuchi) to serve as the general partner. This partnership
will operate for a period of 10 years, with a maximum extension of
two years and was formed with the pooling of 1billion yen in funds
. The partnership will seek high returns primarily by investing in
privately held domestic companies. Its goal is to establish a high-quality
portfolio and to improve investment performance through a combination
of the fostering and support of startup companies by Mitsui M&F
Capital and diversified investments through joint financing with other
venture capital.
The new integrated company has set forth a policy to develop the financial
services business, including asset management, venture capital, mutual
funds, and defined-contribution pension plans as its third core business
after its nonlife insurance and life insurance operations. This newly
formed partnership will provide a means by which to quickly share
expertise and know-how, which will be essential in developing the
business after the integration. |
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Expansion
of reciprocal usage of claims survey subsidiaries |
| The claims service subsidiaries, The Sumitomo Kaijyo Claims Services
(Motor) Co., Ltd. and Mitsui Kaijyo Motor Claims Adjusters & Co.,
Ltd., have been mutually employed by both companies in Tohoku and
Kyushu regions since May of this year, which enables both companies
to complement their claims service networks, effect a speedy investigation
of damaged vehicles, effect a quick pay-out of claim payment, and
otherwise improve claims services to our customers. In view of the
positive results in these regions, the reciprocal use of adjusters
will be expanded nationwide by September. |
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Examination
of Corporate Identity Strategy |
| 1.Examining structure |
| The new company will emphasize a corporate identity strategy by
which to strengthen the worth of the new company's brand name. As
a first step towards developing such a strategy, a project team reporting
directly to the Integration Committee has been established. The task
of the team will be to develop a fresh brand name for the new company,
as well as a corporate logo, corporate colors, and company slogan. |
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| 2.Appointment of advisor for corporate identity and brand strategy |
The Sumitomo M&F and Mitsui M&F jointly appointed an advisor
for the development of a corporate identity and brand strategy with
its comprehensive advice as to the overall public relations strategy,
development of a basic corporate design, and the design of printed
material, forms, signboards, and other advertising and public relations
items.
The basic corporate design will be selected by competition; specifically,
the leading graphic design companies will be invited to submit samples.
The goal is to have the best design selected before the end of the
year. |
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Setup
of a common Web site on intranets of both companies |
A speedy disclosure of information related to the integration, such
as the state of integration arrangements and a timetable of pre-merger
alliances and other undertakings will enable both companies to derive
synergetic benefits at an early stage. Toward this end, a common Web
site is to be set up on the intranets of both companies in October
of this year.
This Web site will start with such information as progress reports
and schedule on the preparations for integration from the Integration
Committee, the nationwide friendship activities, the history, organization,
management performance of the two companies and exchange of business
expertise. The contents of the site will be expanded to the both companies'
agency networks.
End.
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