[English Translation] Outline of Challenge 10 [ Long-Term Vision of the Mitsui Sumitomo Insurance Group for 2010 ] Under Challenge 10, all MSI Group members will strive to become a “bigger, stronger, and better company,” implement the Group’s business principles, and enable the Group to become a top-ranking player in the global insurance and financial services business. In three strategic stages, the Group will develop the highest quality risk solution services and capabilities and establish an even stronger market position as "No.1 in Total Corporate Group Power." Three Areas for Innovations Marketing innovations: Reorganize the distribution channel and implement operational reforms among sales staff and agents to increase profitability Claims handling service innovations: Enhance claims handling services and implement systems to become No. 1 in customer satisfaction Operational innovations: Implement business process restructuring for greater CS to increase speed, convenience, and reliability. Enhance Human Resource, Organizational, and Personnel Systems Based on Group Strategies Create human resource (HR) and salary systems optimal for the Group Implement an efficient organizational personnel system Train world-class personnel with excellent international and business capabilities Strive to become a world-class company in all aspects of corporate quality by positioning corporate social responsibility (CSR) as the basic action principle guiding the conduct of all employees. Adopt a proactive stance based on the MSI Group Charter on Professional Conduct Make CSR a part of everyday action by encouraging Group-wide participation Take the initiative in addressing the issues of social contribution and the natural environment and fulfill the Group’s responsibilities to its seven stakeholder groups in a well-balanced way Customer Satisfaction (CS) Set specific numerical objectives to become the No. 1 company in terms of CS 1. Improve communication with customers to ensure MSI is consistently selected as their risk solutions provider and offer products and services that exceed customer expectations based on an understanding of their needs, while establishing and maintaining a strong partnership with agents 2. Provide the best claims handling services, including offering the highest quality responses in the event of accidents as well as prompt claims payment, by implementing the No. 1 CS claims services system in the industry 3. Be flexible and prompt in developing and implementing easy-to-understand, convenient, and reliable systems to establish strong relationships with customers. Capital Policy Maximize corporate value by maintaining adequate and stable capital, while working to improve capital efficiency (return on equity) by optimizing the asset structure and allocation of capital, while actively investing in growing businesses 1. Return to shareholders (a) Proactive towards continuously increasing dividends (b) Adopt a flexible policy toward buybacks of the Company’s shares to improve capital efficiency, based on consideration of annual profit 2. Sell strategically owned shares to stabilize shareholders’ equity (through the realization of market value gains above book value) and to generate funds for investing in new businesses.       Risk Management and Compliance Aim for the highest quality risk management and compliance in the world, based on the MSI Group Charter of Professional Conduct, internal control systems, and management of risk and return 1. Make proactive use of internal control systems to enhance competitiveness through continuing improvements in risk management and compliance 2. Establish top-level independent internal control systems in Group companies   Corporate Governance Aim to establish world-class corporate governance systems 1. Strengthen the supervisory functions of the Board of Directors and improve auditing systems 2. Elect external directors to gain greater transparency in decision making 3. Structure management systems that will maximize the Group’s corporate value 4. Consider adopting the “company with committees” corporate governance system