Press Release
[English Translation] April 12, 2005

Mitsui Sumitomo Insurance (MSI) Group
MSI Group Formulates “Challenge 10” Long-Term Vision and New Medium-Term Management Plan for Fiscal 2005 and Fiscal 2006


Mitsui Sumitomo Insurance Co., Ltd. (MSI; President, Hiroyuki Uemura) has prepared a long-term management vision entitled “Challenge 10” with a target date of fiscal 2010, ending March 31, 2011, and a new management action plan covering fiscal 2005 and fiscal 2006.

MSI has positioned the new management plan as the first stage in driving forward toward the goals the MSI Group has set for fiscal 2010. The new plan has, therefore, been named “Challenge 10, Stage I.” All personnel of the Group will work toward implementing the policies under the plan.

Please note that the MSI Group plans to decide on the specific management objectives to be achieved by the end of fiscal 2006 following the settlement of financial results for the year ended March 31, 2005.

Overview of Challenge 10
Overall Goals:
Under Challenge 10, all MSI Group members will strive to be a “bigger, stronger, better company” and implement the Group’s business principles, to enable the Group to become a top-ranking player in the global insurance and financial services business.

  • Challenge 10 presents an aggressive vision for doubling the profitability of the Group as a whole and “Grow to Become an Insurance and Financial Group that Ranks among the Top Global Players.”
  • To attain these objectives, the MSI Group will work to achieve an optimal allocation of capital and invest in growth businesses. Through pursuing further development in its five major businesses, the Group will aim to transform the structure of its business portfolio––which now derives about 80% of its core profits from domestic non-life insurance––to a more balanced business composition that meets global standards.
    (Five major businesses: Domestic non-life insurance business, Life insurance business, Overseas business, Financial services, and Risk-related business)
  • Moreover, the Group will divide the next six years, through 2010, into three stages and clearly identify and focus sharply on the issues that must be addressed at each stage. Along with these activities, the Group will also work toward achieving its “seven major business strategy targets,” implementing its “three innovations;” putting in place “human resource, organizational, and personnel systems based on Group strategies;” and moving forward with its “corporate quality improvement initiatives by positioning corporate social responsibility (CSR) as a guiding principle.”

    The key words that form the framework for Challenge 10 are as follows:
  • Seven Major Business Strategy Targets
      The Challenge 10 vision sets seven specific target indicators to measure the attainment of the overall goals of growth and profitability by fiscal 2010.
       
  • Three Innovations
      To maintain and enhance competitiveness for the long term––as competition becomes increasingly more intense in the domestic non-life insurance market––Group members will work to earn the strong loyalty of their customers by reforming marketing, claims handling services, and other operations. These innovations will be concentrated especially in Stage I, the first two years of Challenge 10.
       
  • Human Resource, Organizational, and Personnel Systems Based on Group Strategies
      To create systems that enable the staff members who conduct the Group’s business operations to work to the best of their abilities to put strategies into action, the Group plans to make improvements in its human resource, organizational, and personnel systems, as well as in its human resource development activities.
       
  • Corporate Quality Improvement Initiatives Set with CSR as a Guiding Principle
      The MSI Group positions CSR activities, based on the MSI Group Charter on Professional Conduct, as the basic action principle for guiding the conduct of all its personnel. The Group will aim to fulfill properly its responsibilities to all its stakeholders and strive to become a company that attains top rankings globally in all aspects of corporate quality. The Group will take aggressive initiatives in the following specific areas: enhancement of customer satisfaction (CS), capital policy, risk management and compliance, and corporate governance.

    Outline of the “Challenge 10, Stage I” Medium-Term Management Plan
    The main points of the plan covering the first two years (fiscal 2005 and fiscal 2006) of activities aimed at attaining the goals of Challenge 10 are as follows:
  • A Winning Slogan
      As the Group looks toward 2010 and works to draw fully on its comprehensive strengths to secure its business foundation, its slogan will be “Out of the Starting Gate Quickly into the New Era.” The aim of this slogan is to give a sense of urgency to deal speedily with the changes in the business environment, including the challenges of the dawning of new eras in risk and financial services. The Group, as a whole, must make a strong start in the two years of Challenge 10, Stage I and make a total commitment to building a strong business foundation for the future.
       
  • Innovating in Marketing, Claims Handling Services, and Other Operations
      To establish an operational model that will make sustainable development possible, the Group must make innovations in five areas and, along with these innovations, must not only establish indicators for measuring CS but also become No.1 in CS. The five areas are distribution channel restructuring, marketing activities innovation, agency activities innovation, claims handling services innovation, and business processes restructuring for greater CS.
       
  • Making Major Gains in Growth, Profitability, and Corporate Quality
      To significantly enhance these three key aspects of the Group’s activities, the Group will implement the following strategies.
     
    Growth: Expand the Group’s five business areas through strategies to become the industry No. 1 and innovative strategies that draw on the comprehensive capabilities of the Group.
    Profitability: Pursue strategies to enhance claims handling services, cost-competitiveness, and portfolio investment.
    Corporate Quality: Take initiatives aimed at attaining top rankings globally in all aspects of corporate quality.
       
  • Individual Strategies: “Target No. 1”
      Under the new medium-term management plan the Group has set targets to attain by the end of fiscal 2006 for virtually all key management indicators as shown below.
     
    Target the No. 1 Position
    by the End of Fiscal 2006
    Explanation
    No.1 position in the amount of increase in consolidated net premiums written To solidify the Group’s No. 2 position in terms of consolidated net premiums, attained under the previous plan, the Group will maintain its policy of expansion in Japan and aggressively develop business in those areas where it is strong overseas.
    No.1 position in growth rate of net premiums written from domestic non-life insurance Work to strengthen competitiveness in key products and substantially expand personal accident and medical insurance product offerings. Also, aim to achieve the No. 1 position in growth by aggressively implementing expansion policies, including increasing market share in the retail market, securing the No. 1 position in the corporate market, and being within top 3 in the auto dealer area.
    No.1 position in gross insurance premiums and net income from overseas business Focus on building a dominant position in Asia outside Japan and aim to be No. 1 among Japanese companies, both in size of premiums and profitability.
    No.1 position in growth rate of amount in-force business (MitsuiSumitomo Kirameki Life) Aim to expand operations of MitsuiSumitomo Kirameki Life Insurance as one of the pillars of the profit of MSI Group and to become No. 1 in terms of growth rate of life insurance amount in-force among subsidiaries of non-life insurers.
    No.1 position for combined ratio (lowest loss ratio plus expense ratio) Aim to be No. 1, with the lowest loss ratio and expense ratio. Focus especially on improving the loss ratio in automobile insurance.
    No.1 position in the rate of investment return Continue to work to maintain and improve the Group’s strong performance in investment management and strive to be No. 1.

    Supplementary Information:
    Please refer to the attached summary of “Challenge 10”, and outline of “Challenge 10, Stage I”.

    Top Back

    Copyright (C) 2005 Mitsui Sumitomo Insurance Co.,Ltd. All rights reserved.