Press Release
October 23, 2000
Creating Services Better Suited to Customer Needs and Building a More Open Infrastructure

POWERUP Target Areas

1. Partners Will Share Individual Strengths in products and services and Jointly Develop New Types of Products and Services (Document 1)
- Specifically, this will involve partner companies providing their products and services and jointly developed products and services on both an OEM basis and through a co-insurance scheme. These will include enhanced products geared to the corporate market and products, including those with highly value-added features, geared to the needs of the individual consumer.
- Partner firms will strive to expand the overall market through drawing on individual brand strength to promote products to customers.
- The group will also study ways to jointly develop and implement administrative and infrastructural frameworks and to promote reciprocal supply and joint development of products and services.
2. Creating new markets by Jointly Developing Products and Services Under a Common Brand
  - Partner companies will develop new products and services geared to current customer needs through uniting their product and service development capabilities, which lead the industry, with the customer trust and loyalty that they built up over the years.
- One specific manifestation of these efforts will include a "Do it yourself insurance policy" product developed and marketed under a common brand for customers who would like to purchase insurance over the Internet.
- Partner firms will also develop a system of integrated services that combine Internet services with a system of insurance agents and sales teams that offer face-to-face consulting services.
3. Establishing a Joint Development Company to Configure and Operate a More Open Insurance Service Infrastructure(Document 2)
  - The group is planning to jointly establish a company that will build and operate an infrastructure system for providing insurance services with the end of March 2001 as a tentative launch date.
- This joint company will be used as a vehicle for improving the efficiency and enhancing the infrastructure for a system of insurance agents that will market life and non-life insurance policies in an integrated format. The company will also be used to build an open platform system and create common industry standards for administrative systems that can be shared by the insurance industry as a whole.
- At the same time, the company will submit various proposals to life and non-life insurance companies and systems development firms in order to enlist their participation.

The four companies partnering this project will also be studying the possibility of extending cooperation to the field of risk management, specifically targeting overseas risk and financial risk, based on the spirit of cooperation under the agreement.

In line with this joint agreement, the partner companies will be looking at ways to strengthen the cross-share holdings among the companies in their various groups.

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