The merged company will strive to realize a corporate vision as defined below from which to maximize corporate value and through which to develop into a world class business group.

1.	Become an insurance and financial group maintaining nonlife and life insurance as its core business while dynamically diversifying into financial services and risk-related services

(1)	In the nonlife insurance business, make optimum use of Japan's largest network of business bases, claims handling centers, and call centers for improved customer convenience; and provide unique and high value-added new products and services, thereby forming the nation's top-ranked nonlife insurer in terms of growth, profitability, and scale of operations. Specifically, the new company will underwrite new risks in other sectors such as alternative risk transfer (ART) which liberally combine insurance and financing techniques, in order to expand income sources. Moreover, the new group will develop an aggressive global strategy by strengthening capabilities in three corner of the world, namely Asia, Americas and Europe.
(2)	In the life insurance business, integrate subsidiaries for better product development and sales capability from which to expand the customer base and improve operating efficiency, thus establishing a new mainstay of income as soon as possible. At the same time, coordinate with the nonlife insurance business to actively engage in the tertiary field of nursing-care, pension plan, and health care sectors, foreseen to be growth sectors with immense future demand.
(3)	In the financial services business, apply the high rating and financial technical know-how of the two companies to diversify into asset management, mutual funds, defined contribution pension plans, financial guarantee, securitization, and other areas. The new group will also aggressively diversify into nursing-care related services, emergency assistance, and similar sectors. To effect this advancement into new business areas, a business base will be built as soon as possible through alliances with other financial institutions and companies from other industries, as well as mergers and acquisitions.
(4)	By diversifying into and developing the aforementioned businesses, the goal is to derive approximately 15% of total income from sectors other than the domestic nonlife insurance business for FY2004. Beyond that, the business portfolio thereafter targets to be structured so as to derive at least 50% of total income from sectors outside of the domestic nonlife insurance business.

2.	Become an insurance and financial group highly rated by customers, shareholders and agents, capable of gaining public confidence

(1)	Provide the most sophisticated products, claims handling service, risk consulting services, and other quality solutions related to risk in order to become the number one choice of customers. Corporate governance will also be extended, with business being conducted in full consideration of shareholders and the markets.
(2)	Support all agents in their development as dependable "risk and life consultants"in this new era of expanded agency services in order to gain the confidence of customers.
(3)	Reinforce legal compliance to create a business in which the public can lay their trust.
(4)	Be a good corporate citizen, contributing to society and to efforts to protect the global environment, supporting volunteer work, and also supporting local arts, sports and other community endeavors.

3.	Become an insurance and financial group staffed with employees of the highest creativity, vitality, and inventiveness

(1)	With the birth of the new company, place the highest priority on innovation, growth and speed.
(2)	Establish a human resources and personnel administration system based on performance and merit under a liberal and open-ended corporate culture in order to heighten employee vitality and creativity.
(3)	Respond flexibly to the changing business climate, pursue innovation, and develop new products and services, marketing methods, and business models of a different dimension than conventional offerings.